Aami safe driver rewards campaign

This is aami safe driver rewards rhonda by james barkley on vimeo. Sydney rhonda and ketuts love affair continues, as aami has launched a new campaign for its safe driver. Also called safe driver rewards, these are reductions on your premium that increase. Up to 10% discount off the rated premium of your aami comprehensive car insurance when a listed driver under the age of 25 has completed the aami skilled driver course. Aami wants you to choose between ketut and trent, shouldn. The success of rhonda was so great, that the client insisted we use her for the following years safe driver rewards campaign. Rhonda and ketuts flirty discourse in this advertisement for aamis safe driver rewards sparked a storm across social media, including the now infamous facebook site. Then, for every consecutive year you renew with aami and drive safely, youll earn a progressively higher credit, as well as increased discounts on aami roadside assist. Rhonda and ketut are the only couple aussie audiences care about. Aami has launched another television spot in its safe driver rewards campaign, called rhonda goes to bali. When its time to renew your policy, youll earn a special safe driver rewards credit of 2. In addition to safe driver rewards, membership in open road drivers plan allows for free dataqs challenges for members, coverage of the driver s spouse, 247 bonding services, coverage in the driver s personal vehicle along with a vast array of discounts on hotels, prescriptions, rental cars and more.

Rhonda is a fictuos character created by aami to promote their. Aami has revealed the next stage of its campaign featuring rhonda. Aami safe driver rewards rhondas high school reunion hotlikeasunrise mar lis. Romance remixed with rhonda and ketut adelaide now. Aamis new ad lends a twist to rhonda and ketuts love. Aami safe driver rewards discounts the aami skilled drivers discount from time to time we might also offer discounts or some other special offer as part of a marketing campaign. Aamis ketut to attend melbourne cup carnival pedestrian tv.

Australias love affair with rhonda and ketut, aamis famous case campaign by. Aamis new ad lends a twist to rhonda and ketuts love affair. Aami had recognised those customers that dont make claims and had developed the safe driver rewards product with its additional benefits. Aami answers rhondas trent or ketut dilema in latest safe driver. Was there ever a greater love story than that of rhonda and ketut in aamis safe driver rewards campaign in 2012. Data in the drivers seat telematics are like rhonda on steroids.

Mandy mcelhinney born 19711972 is an australian actress best known for playing rhonda in aami insurance advertisements. Television rhondas high school reunion 30 sec for aami by ogilvy melbourne. The maximum you can save is 15% in safe driver rewards credit, plus up to 25% off aami roadside assist. Rhonda and ketuts flirty discourse in this advertisement for aamis safe driver rewards sparked a storm across social media, including. Wins 20 best insurance social media campaign internet. Once youve held diamond for a year, you get the maximum 15% credit and 25% off aami roadside assist and, even if you need to make a claim, your diamond status wont change known as safe driver rewards protection.

The iac awards are the first and only industrybased advertising. From time to time we might also offer discounts or some other special offer as part of. Aami has kicked off a new campaign to promote its safe driver rewards program. Its an exaggerated look at the things that people do while driving that cause accidents, said aami executive manager richard riboni.

But while it records and rewards safe driving, the app also logs speeding, accelerating, hardbraking and phone usage. Aami answers rhondas trent or ketut dilema in latest safe. Rhonda was first introduced to promote aamis safe driver rewards in october 2011. Rhonda and ketut are the only couple aussie audiences care. Aamis disarmingly popular safe driver rewards campaign starring the countrys most adorable fictional interracial couple has taken to social media to gauge public opinion on who rhonda. Aami home building and home contents insurance, landlord insurance, strata insurance, car insurance, motorcycle insurance, nsw and sa ctp insurance, act mai insurance, caravan. In march 2012, we then met her again on vacation on the beaches of bali, bearing her pasty skin, bright red hair and. Seniors car insurance a guide for seniors aami answers. Aami answers rhondas trent or ketut dilema in latest safe driver rewards ad. So if i brake hard because some other idiot on the. In case you do not make a claim that adversely affects your safe driver. How stories help you sell better online kirryn zerna. How stories help you sell better online internet retailing.

Eligible aami comprehensive car insurance customers can receive safe driver rewards benefits after driving safely for a year. Any aami safe driver rewards credit we apply is inclusive of relevant. You look hot, hot like a sunrise, became part of the aussie vernacular as. This time australia met rhonda again on vacation on the. Our challenge was to both evolve the aami safe driver rewards program in a. Originally published in internet retailing on 5 september 2019 was there ever a greater love story than that of rhonda and ketut in aamis safe driver rewards campaign in 2012. The business objectives required that the campaign increase opportunity calls. For every consecutive year that youre covered by aami s comprehensive car insurance and drive safely, you can earn a greater discount on your policy. The aami safe driver app which will be available for download on android and iphone phones from boxing day will provide drivers. The safe driver rewards campaign uses television, radio. Aami is one of australias leading insurance companies, however they still required business growth, despite the fact there is little market growth, consumer inertia and a perceived lack of brand differentiation. Available with aami comprehensive car insurance start at gold, earn platinum, ruby, sapphire and then diamond to reach our highest status. In addition to safe driver rewards, membership in open road drivers plan allows for free dataqs challenges for members, coverage of the drivers spouse, 247 bonding services, coverage in.

Created by badjar ogilvy, the spot shows the possibilites that the safe driver. Top 5 best vs worst australian marketing campaigns. The humour surrounding the acting and unlikely love story was a hit with australian audiences, no matter what the ad was actually promoting which was aami safe driver. In the popular advertising campaign for aamis safe driver rewards, rhonda goes holidaying in bali thanks. Rating 1 and no claims discount ncd explained australia post. Aami fair tv ad safe driver rewards fair the musical. This is aami safe driver rewards rhonda by james barkley on vimeo, the home for high quality videos and the people who love them. Ketut rhondas subservient balinese paramour from the aami safe driver rewards campaign will make a brief guest appearance at the emirates melbourne cup carnival in november, it has.

Created by badjar ogilvy, the applause campaign celebrates safe drivers as the unsung. Off the back of the insurance companys safe driver rewards campaign, the stars are reappearing in a remixed version of its commercials. Rhonda was first introduced to promote aamis safe driver rewards in. If we do this, separate terms and conditions will usually apply and you might not be eligible for our usual discounts. She appeared on the sketch comedy television series. The safe driver rewards scheme is all about rewarding aami customers who consistently drive safely on the road. Keep driving safely and continue to earn higher credit until you reach our highest status diamond. The rhonda and ketut campaign comprises of a series of snippets from rhondas journey to bali, the financial side of which was of course made possible through the savings. Our challenge was to both evolve the aami safe driver rewards program in a way that still engaged to consumers whilst still incorporating a rational, price focused benefit. The latest ad, used to promote aamis safe driver rewards offering, features rhoda apparently falling for a old flame trent toogood, with ketuts appearance delayed until.